Web site content

It may seem daunting when trying to decide what kind of content to place on your web site. One rule of thumb: Do not confuse your visitors, especially if they are potential customers. Keep your message straight-forward and focused and you will have the best results. Be sure each page of your site is clearly named and that you stick to that theme throughout the page. Another tip: make it easy for visitors to communicate with you. One of the primary reasons to have a web site is so that your visitors may contact you. I suggest a web form on most every page or at least an activated email link.