Google Base: A New Frontier In Web Searchability

In November of 2005, Google launched a new service called "Google Base". Base allows people to post any kind of information they want for free and to provide labels to describe it so others can easily find it. Right now, Base is in 'BETA' mode, which means 'test'. Google says "The new beta service allows people to post "all types of online and offline information and images" that will be searchable on Google Base and, depending on their relevance, may be searchable on Google Search, Froogle and Google Local." News.com reports that "some observers have speculated that Google is targeting the online classifieds market space, specifically eBay and Craigslist, with the service, a Google executive denied that that is the company's intent.

My take on this new service from Google called Base is that any way we can get ranked higher in Google, the better. If I can use Base to post my client's products directly into the Google search results, whether is it Froogle, Google Base, Google Search, or any part of Google, the better the chance that my customer will make a sale. When a customer of mine is successful, I am successful. I am working on a new service geared towards a specific clientel which utilizes Google Base. It is very exciting to say the least, and as the service is developed and tweaked, could develop into a very useful marketing and sales tool for me and my clients. Wish me luck!