TV, radio, print or Internet: Where should I advertise?
Advertising for your business is an integral part of its success. You need to be sure you are 'getting the word out' about your business. If you are not advertising, you are losing customers and someone else is winning them.
TV is still the biggest medium for advertising. More money is spent on TV advertising than any other medium. However, Internet has caught up, and experts are predicting that Internet advertising dollars will surpass TV before the end of 2010. Statistics are also showing that radio revenues are down significantly the past several years. Print revenues seem to be holding steady, but the cost of doing business in print is very high. Why print information when it can be sent electronically? You will see most newspapers and magazines go to online-only versions in the future. All this print advertising revenue will end up as Internet advertising revenue at that point.
The cost to advertise is high for TV. Print is notoriously high as well, with radio a little more reasonable. I believe the Internet offers you the best value for advertising your business. By posting an 'Internet presence', you are open for business 24 hours a day. Your Internet presence is there to greet customers at all times. The cost of building and maintaining an Internet presence is very reasonable considering what the competitors are charging and the return on your investment. For the best Internet presence and value for your money, seek out a qualified web professional who can confer with you about your needs and put together an Internet marketing strategy to fit your budget. There is a lot more to this strategy than a simple web site. Visit the Internet Marketing Professionals at www.breakthroughwebdesign.com to get started on growing your business on the Internet now.
TV is still the biggest medium for advertising. More money is spent on TV advertising than any other medium. However, Internet has caught up, and experts are predicting that Internet advertising dollars will surpass TV before the end of 2010. Statistics are also showing that radio revenues are down significantly the past several years. Print revenues seem to be holding steady, but the cost of doing business in print is very high. Why print information when it can be sent electronically? You will see most newspapers and magazines go to online-only versions in the future. All this print advertising revenue will end up as Internet advertising revenue at that point.
The cost to advertise is high for TV. Print is notoriously high as well, with radio a little more reasonable. I believe the Internet offers you the best value for advertising your business. By posting an 'Internet presence', you are open for business 24 hours a day. Your Internet presence is there to greet customers at all times. The cost of building and maintaining an Internet presence is very reasonable considering what the competitors are charging and the return on your investment. For the best Internet presence and value for your money, seek out a qualified web professional who can confer with you about your needs and put together an Internet marketing strategy to fit your budget. There is a lot more to this strategy than a simple web site. Visit the Internet Marketing Professionals at www.breakthroughwebdesign.com to get started on growing your business on the Internet now.
posted by Webmaster at
5:20 PM
